March 16, 2016 by Elizabeth Davis

You Can Make an Impact to Your Business With Digital Marketing

Being your own boss and running your own business on your own schedule can be an amazing experience. Internet marketing affords you with all that, so the techniques provided here can help your business profit margins increase.

If you want to gain PageRank quickly, promote a limited-time offer. If your promotion is really stellar, you can essentially “buy” PageRank, since your promotion may end up being linked from deals sites. This functions in the same way as loss leaders do.
Make sure you have at least one unique thing on your site. Doing so will likely increase the traffic of people interested in the product. Getting people to visit your site in the first place is half the battle. Not only will the visitors boost your page ranking, they’ll also check out the rest of your site, too.

Although you may not know it at first, you are well-equipped to create a successful online marketing strategy. There is no need for expensive software or other tools that promise the world; you only need to utilize what you have learned. Just work hard and imagine what you can achieve when you are marketing yourself.

It is important to keep detailed information of your website. This could include website traffic, sales, refunds, conversion, referrals, and just about anything that could be measured. Keeping impeccable records will help your Internet marketing strategy at every step.

When beginning your internet marketing adventure, think small and manageable when it comes to your website. Bulking up the number of pages on your website does not increase search engine visits. In fact, search engines are more likely to avoid the larger site.

Most every cellular carrier will let you use your device for a dedicated business number, as well as your personal one. Make certain that you get yourself a number.

Make sure to take advantage of social media to grow your customer base. Facebook is a very popular option, and it’s free! Customers can leave feedback on your products, make suggestions, and ask questions. Twitter is one of the best ways today to enjoy instant back and forth communication with your customers.

Growth is key when it comes to business. Begin by setting goals and building the foundation of your business. But, that is not all! Always keep learning and trying new things until you surpass your own goals. We wish you well on your venture.

March 16, 2016 by Elizabeth Davis

Search Engine Optimization from the Customers Viewpoint

Whenever people talk about search engine optimization, it’s usually meant to be seen from the viewpoint of the business owners. Actually, SEO is not only beneficial for the business that incorporates it but it proves to have countless advantages for the consumers as well. At least, that is the case in search engine optimization that works – it’s helpful for both parties. It won’t really work unless the consumers have something to gain from it as well. If it’s one-sided, then you’re doing your optimization all wrong – its main purpose defeated.

Let’s try to view the benefits of optimizing the search engines for your business through the eyes of the customers.

From the Customer

Businesses that are optimized for search engines are wonderful! For example, if I’m looking for a company that does SEO in Salt Lake City, then I can simply type it in and “bam” there are some good choices.

This makes my life a whole lot easier because I can find the exact information that I need within just a few clicks. For instance, if I’m thinking of finding a good café that offers delectable French macaroons in my area, I can try to find articles online containing reviews and comparing different restaurants or bakeshops that offer what I need. With search engine optimization, I won’t have to sort through page after page of nonsensical articles filled with nothing but keywords. With good search engine optimization, I can get to the service providers that I need.

SEO can also help me find great deals! Deals can be found on the websites of the shops and businesses that I like. If I want more discounts, I can even get vouchers from time to time just by answering surveys or subscribing to their newsletters or signing up on their website or forums. I can sometimes get freebies by writing reviews. I believe it’s a win-win situation!

Businesses that practice SEO also help me expand my knowledge. For instance, I’m checking out a skin product, say, a moisturizer that a friend is raving about online. Although I fully intend to learn only about that product, I often end up finding myself watching other videos offered by the business’ website. For instance, I could end up watching beauty tips like how to keep my skin supple and smooth using stuff I can easily find in my pantry or refrigerator. It’s not only the videos, of course, but blog posts and other articles as well. Overall, search engine optimized sites are quite informative.

Also, I find it easy to determine the reputation of a business if they rank high on the search engine results. I can easily find which ones other customers feel happy or unhappy about.

Whenever I see the results of my searches on Google, I usually go for the ones right on top. I just hate it when they turn out uninformative and if they turn out to be not what I’m looking for because it’s such a waste of time.

March 16, 2016 by Elizabeth Davis

6 SEO Basic Tips

seo-banner2Being active in the online environment means that you have a business and a website that you run for it. If you are just starting out, then you surely need some help in further developing what you have created. It’s easy and simple with the right tools, and one of these tools is the SEO.

SEO is actually search engine optimization, and it is part of the internet marketing techniques, more accurate – the on site marketing part. It’s known that when people are searching for something, they are using some words – called keywords – that return them more results on a search engine. Based on the content presented on a site and the level of trust that the site has, the rank of the returned result can be higher or lower.

With a good content and some strategic keywords, your site can turn out in the top results that a search engine will give an end user.

Tip 1 – Your Site is A Cake

Think of it like a presentation cake, or a birthday cake. You surely are excited when you go in a place and you see a nice looking cake that simply invites you to eat it. It’s the same with the site that you have – if your site is nice looking, people will want to spend more time there and discover what you have to offer.

Your site is made out of the infrastructure, the platform, the information architecture and the content, while the SEO is the sweet sugar that makes it so attractive and desired.

Tip 2 – What Is Important

affordable-seo-services-300x204You know that the search engines are looking for specific things when turning some results. It’s called relevancy and it is given by these:

The content – this is very important as it is determined by the text that is there, the title, the description and everything else present there.

The performance – this means that the site is performant if it works properly and fast.

The authority – this means that the site must have a great content that links to other sites that are considered authoritative (with great information, using your site for citing info).

Experience of the user – this means that if the user likes the site, if it’s easy to navigate and looks safe, then the user experience will be pleasant.

Tip 3 – What Not to Do
social_media-300x300Search engines are very demanding when they evaluate a site. This means that you site must not be stuffed with too many keywords – the engines will overlook them and search for other relevant sites. In addition, you shouldn’t buy links for your site, but get them naturally. It’s a natural process that can’t be forced, and it will come if the content is great.

A user that has an unpleasant experience will not further recommend your site. Make it easy for the user and pleasant, while also increasing the bounce rate.

Tip 4 – Get the Model

It’s easy to design a model for your business, once you know exactly what you want. There are some questions you should ask and also answer for yourself, like – what a conversion means for you? Do you sell something or just impressions? Do you know what your goals are? Do you have a list of liabilities and assets?

Once you know the answer to these questions, you are able to focus on exactly what is important for you.

Tip 5 – Multi-Optimization

internet-marketing-1-300x240This is sometimes an overlooked process, but it tends to be a mandatory step in today’s evolution. When you think about SEO, also think about Twitter, Facebook, email, and offline environment, LinkedIn or Pinterest. These are important as it shows that you are interested in everything that is happening, and not just on the general online environment. It is a process that sustains your branding effort and it also rewards you.

Tip 6 – Different Optimization

When you optimize your site, don’t forget about mobile optimization. People have started to use mobile devices more and more, and it’s an increasing trend these days. To offer more possibilities, create videos or other rich media content. These are easier to get a higher rank and are also more adequate for a mobile device.

For all this and for so much more secrets about how the SEO works, look out for us at Under My Hat!